Shad
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Samson Shad — Long Casting Sub Surface Sinking Lure
The Samson Shad is a highly versatile and effective sub surface sinking lure designed to mimic the erratic movement of a fleeing or injured baitfish — an irresistible target for predatory species.
Action & Retrieval Techniques:
- Walk the Dog: A slow to medium retrieve with light rod tip taps creates an unpredictable side-to-side motion just below the surface.
- Fleeing Baitfish: Stronger rod pulls followed by short pauses send the Shad darting through open water — a proven trigger for aggressive strikes.
- Vibrating Action: Rip the lure through the water for a distinct vibrating pulse, sending distress signals fish can’t ignore.
- Depth Control: Work the rod tip down for sub surface action, or allow the lure to sink with a longer pause for deeper water columns.
- Shallow Waters: Keep the rod tip high and retrieve quickly to avoid snags in rocky shallows, making a splash to draw in nearby predators.
Built for Performance:
- Heavy-duty treble hooks for solid hook sets
- Wired-through design using high-strength materials for maximum durability
- Premium rigging and fittings for reliable performance
- Weighted for long-distance casting — perfect for punching through strong onshore winds
- Virtually indestructible — ideal for fishing sharp rocks and battling toothy pelagics
- Handmade lathe-turned design ensuring precision casting every time
Target Species:
The Samson Shad is a go-to lure for a wide range of saltwater predators, including:
Bass, GTs, Bluefish, Tuna, Sea Trout, Snapper, Roosterfish, Jacks, Mackerel, Kingfish, Queenfish, Leerfish, and other fast-moving pelagics.
Pro Tip: This sinking lure is just as effective when retrieved from deeper waters, making it a versatile weapon in any angler's tackle box.
⚠️ Note: All lure weights are listed without hooks and rings.
Drone Footage Of The Shad In Action
The Shad Instructional Video
Shipping information
Orders are typically dispatched within 1 working day. UK orders are sent using a fully tracked 24-hour service and usually arrive within 1–2 working days. See our Shipping Policy for full details.
Returns & warranty
You may cancel a UK order within 14 days of receiving it. Items should be unused and returned in their original condition. Faulty, damaged or incorrect items are covered by your statutory rights. See our Returns Policy for full details.